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SUPPORTING MUSIC EDUCATORS

The Educator Pathway Programme

A professional development programme music educators




We are currently developing a professional development programme for music educators that will provide teachers, tutors and lecturers, and people running education hubs and talent initiatives, with access to the latest insights about music careers and the music business.

Below is a provisional outline of the programme, which will be delivered partly in person over two days, and partly via subsequent webinars. Look out for more information about this programme available here soon.

To discuss this programme email pathwaysintomusic@unlimitedmedia.co.uk.



THE PROGRAMME

DAY ONE

11.00-13.00 MAPPING THE MUSIC INDUSTRY
This session looks at the different ways frontline artists generate income around their music and how the music industry is structured around those revenue streams.

It then outlines the key business partners artists work with, creating a map of the music industry which works at both a national and local level. Using that map, we will then review the local music industry, identifying key players and gaps in support.



14.00-15.30 MAPPING MUSIC CAREERS: MUSIC-MAKERS
The Pathways Into Music Foundation has been mapping music careers, tracking the career route taken by both frontline artists and portfolio musicians.

In this session we run through this work, putting the spotlight on the DIY Phase before music-makers start working with the music industry. This is the stage where those music-makers rely heavily on educators to access the knowledge and support they need.



DAY TWO

09.00-10.30 MUSIC COPYRIGHT EXPLAINED
As soon as early-career music-makers write songs and record tracks they create copyrights. If they collaborate with other people, they will co-own those copyrights.

This session runs through the five key copyright facts all young creators need to understand in order to effectively manage, monetise and protect their intellectual property.



11.00-13.00 THE DIY PHASE – FANBASE BUILDING
For aspiring frontline artists one of the most important tasks in the DIY Phase is fanbase building – ie finding an audience.

This session provides a guide to all the key tools and tactics DIY Phase artists can employ as part of this process, providing practical tips that educators can then share with the early-career music-makers they support.



WEBINARS

THE DIY PHASE – RESOURCES & SUPPORT
This session looks at the resources and support available to DIY Phase artists, including online resources, local and national talent development programmes, industry and media-led initiatives, and funding schemes.

It aims to help educators sign-post the credible and legitimate resources and support that is available to the young people they are working with.



MUSIC BUSINESS TRENDS
The music industry is constantly evolving as the way people consume music and connect with the artists they love changes, and as new technologies impact on music-making, music marketing and the music experience.

This session provides an up-to-date guide to the very latest trends, developments and debates in the music business.