SEMINARS

Pathways Into Music Seminars

CPD training for music teachers and education leaders


The Pathways Into Music Seminars equip those teaching, coaching and advising young music-makers with practical advice and useful information so that they can help their students better understand how to build a business and/or career around their music.



WHAT?
A series of engaging and user-friendly seminars aimed at music educators explaining how musicians build businesses and careers around their music-making. The sessions also introduce the companies that work with artists behind the scenes and outline music industry career options.



WHY?
To help those teaching and supporting young music-makers to better understand the entrepreneurial elements of the creative process. This will enable them to offer practical advice and useful information to their students about how to distribute and promote their music online, build an artist brand, and connect with an audience and the music industry. It will also help them better explain the various different career routes in music.



WHO?
The seminars are led by music business journalist and consultant Chris Cooke and artist manager and educator Phil Nelson. They are also informed by the Pathways Into Music research programme which is mapping both music careers and local music industries.



FORMAT
Each seminar includes user-friendly guides, real world case studies to aid understanding, practical exercises that can be replicated in class, and guidance on how key facts and information can be shared with students.



THE SEMINARS

1. FROM CLASSROOM TO WEMBLEY IN TEN STEPS
Making music isn’t just about writing the song and recording the track, it’s about getting the music online, building a brand, finding an audience, interacting with that audience and evolving a “fan relationship”. This seminar looks at the wider creative process and reviews the ten-step pathway of a frontline artist, explaining what happens at each stage.

2. MUSIC REVENUES
The music industry exists to help artists, songwriters and musicians generate revenue around their creativity. Find out what the key music revenue streams are – including intellectual property, live performance and the fan relationship – and learn how different music companies specialise in managing and developing different revenue streams.

3. MUSIC RIGHTS
At the heart of the music industry is intellectual property – the copyright in the recordings and songs artists and songwriters create. Get a beginner’s guide to music copyright, the controls copyright provides, and how artists and songwriters can generate income from their music rights.

4. MUSIC CAREERS
This seminar looks at how music people making a living, whether on stage or behind the scenes, reviewing the various options in music-making and the music industry. It also explains how many musicians pursue ‘portfolio careers’, undertaking a number of projects that together bring in a full-time wage. What does this mean and how do you make it happen?

5. GETTING STREAMED
The recorded music business is now all about streaming. It’s easy for early-career artists to get their music to a global audience via the digital platforms. The challenge is finding an audience. This seminar explains how the streaming business works and provides tips for how artists can get started.

6. GETTING ON STAGE
Touring is a key revenue stream for many musicians today, though at the outset of an artist’s career gigging might be more about marketing. Get a beginner’s guide to the live side of the music industry, and how new artists can build a fanbase through their shows.

7. GETTING NOTICED
For artists to succeed they need a fanbase, which means they need to get noticed. This seminar talks about music marketing and fanbase building, with practical tips for DIY artists, a guide to what online platforms matter, and insights into how the industry goes about marketing its artists and releases.

8. MAPPING THE MUSIC INDUSTRY
The music industry exists on a global, national and local level. Helping students develop and enhancing education provision involves connecting with the local music industry. This seminar introduces an easy-to-follow music industry map and explains how you can go about mapping and connecting with the music industry in your region.



We have delivered Pathways Into Music seminars for teachers and lecturers at colleges, for music education organisations and businesses, via music hubs, and as part of music education events. To discuss booking at Pathways seminar call 020 7099 9050 or email learning@unlimitedmedia.co.uk.